Email Marketing Made Easy: www.EmailMarketingMadeEasy.com

The latest Email Marketing Club is ready and it is full of all sorts of goodies for you such as:

- free ebook downloads
- product highlights
- Email Marketing Made Easy ebook updates and
- special bonuses if you read the entire e-zine!

We also have a really great article!

Check out:
Email Marketing Club: The Day I Got Dumped By An Auto-Responder


Happy Emailing,

Joan Pasay
www.EmailMarketingMadeEasy.com

A few weeks ago our Email Marketing Club talked a lot about RSS Marketing. If you missed the article you can check it out here:

‘RSS Feed Me’



RSS refers to a technology that is commonly called Really Simple Syndication. In layman’s terms RSS uses XML format (a programming language which you need to know nothing about to use it...) for distributing news headlines and other content on the Web. You have probably seen RSS in action on many websites and never realized it.

The Email Marketing Made Easy Blog uses RSS technology. If you are picking up the Email Marketing Made Easy Blog with your My Yahoo! or another customizable webpage/RSS reader you are using RSS technology.

Some online marketers are really excited about RSS technology because they feel that Email Marketing can be enhanced (or even replaced) by RSS Feed Marketing. At Email Marketing Made Easy we agree that RSS technology is important and can, in some cases, be a great addition to Email Marketing. We don’t however encourage any of our clients to throw out Email Marketing and dive into the pool of RSS Feed Marketing blindfolded.

Why?

Go ask 10 people if they know what an RSS Feed is, and if they subscribe to any RSS Feeds. You will most likely quickly realize most people don’t know what RSS is or have ever heard of it.

But that will change. When Microsoft gets around to releasing their next Internet browser RSS Feeds will most likely become more popular. Netscape, Opera and other Internet browsers already support RSS Feed additions but currently these browsers are not widely used. For those who are RSS Feed hungry the hope is that Microsoft’s new browser will saturate the minds of all who use it to adopt RSS Feed Marketing into their life.

So what does all this mean?
Some of the very large, an expensive, Email Service Providers that cater to big business have recently launched technology that basically sends personalized marketing messages (like lots of the Email Marketing messages you receive and send today) using RSS technology. The major selling points are:

-The subscriber does not have to give their email address to get the marketing messages (they simply subscribe to the RSS feed - a process which does not require providing any personal information).
-The messages are Spam proof (at this point in time you can not Spam an RSS Feed reader).
-There is no chance of phishing (Spam emails trying to access login information for online accounts – PAYPAL, EBay, Banking, etc.).
-The RSS Feed marketing messages can be personalized just like an Email Marketing message.

All of this is wonderful and we agree that as time progresses RSS marketing of this nature will become more widely accepted.

So what do Joan Pasay and Email Marketing Made Easy recommend?

If your company can afford the fees of one of the large Email Service Providers ($1000 a month or more...) we encourage the adoption of RSS technology in a controlled environment. Joan Pasay and her team can help you develop an RSS Marketing Strategy and roll out a successful campaign.

If your company is like most, and is unable to pay the hefty fees associated with the larger Email Service Providers we recommend the following:

Wait.

But don’t be idle.

Email Marketing Made Easy uses the services of a great Email List Provider that offers RSS Feeds archives of all the Email Newsletters that get sent. This means you can encourage your subscribers to ‘pick up’ (a common term for adding an RSS Feed to a customizable webpage or RSS reader) your e-newsletter archives. We know this all sounds a little technical but it isn’t. If your readers are into RSS Feeds and you provide the RSS URL your RSS savvy customers will know what to do with it and in less than 10 seconds your archived e-newsletters will be resident in your customer’s RSS Feed reader.

The Email List Provider's name is AWeber.

We highly recommend getting into RSS by using AWeber’s services. Here is how to do it:

1. Signup for AWeber account.


2. Send your e-newsletters as you normally would via AWeber.


3. Encourage your subscribers and customers to pick up your RSS archived newsletter feed.


4. Monitor the activity and usage of the RSS feed.


5. Use this data to make an educated decision as to when it would be appropriate to add personalized RSS Marketing into your marketing mix.

Will AWeber ever offer personalized RSS Feed Marketing like the large expensive Email Service Providers? We’ll have to wait and see. We have been told that they are working on it and we expect they will keep up with the trends as they always have. AWeber is one of the oldest Email Service Providers on the Internet and they have yet to disappoint us and we are sure they will launch technology that will be cutting edge.


A note of caution:

There are a few smaller unknown companies that offer personalized RSS Marketing service and software at a reasonable fee . These companies usually run Email Marketing list management services in tandem with RSS Marketing. If you choose to try one these services please use the same selection criteria you would use for any business transaction you do. While we won’t mention any names in this blog (become our client and we will happily tell you who to stay away from) please exercise caution. Make sure the company:

-Offers a 1-800 customer service number.
-Has a street address and phone number posted on their website.
-Offers a money back guarantee policy (make sure the policy can actually be executed)
-Is an established business
-Actually has employees (including technical help – this is VERY, VERY, VERY IMPORTANT!!!)

In the event you purchase software to perform this function make sure there is 1-800 technical help number available for installation and upkeep.

***Search online for feedback re any company you are checking out. If there are unsatisfied customers you will quickly find them on various business forums. Read the feedback! You might save yourself some time, money and heartache.

Need help getting adding RSS Feed Marketing to your Email Marketing efforts?

We can help: Check out Email Marketing Made Easy's services here

Want to check AWeber and get your e-newsletters archived in RSS? Check out AWeber here, and yes they more than meet the criteria above!


PS. There are other great ways to add RSS Feed Marketing into your online mix. Check out our Services page for more information.

Have you signed up for our Email Marketing Club yet? What is your excuse? Signup here.

Email Marketing Made Easy

The Email Marketing Club is on a one week holiday but there are special treats for you here (and below):

http://emailmarketingmadeeasy.com/club/2005/11/email-marketing-club-happy.asp


Check out Email Marketing Made Easy's services:

Coaching, Mentoring and/or Consultation for:
*Email Marketing
*E-zine Marketing
*Auto-Responder Marketing
*Internet and Web Marketing
*RSS Feed Marketing

Related Services:
*Creative Email/E-zine List Building (without Spamming)
*Email List Management, Delivery and Measurement
*Internet Marketing Effectiveness Reviews (E-zine, Email, Website, Blog, etc.)
*Article/Blog Ghost Writing
*E-zine/Email Newsletter Copywriting
*Auto-Responder E-course Copywriting
*Auto-Responder Management
*General Internet Copywriting (Website, Flash, Sales and Customer Service Applications, etc.)

Book an introductory coaching session here:

(use the coupon, it's good for 15% off until Nov.30/05)

Use this link to get your discount:

http://www.EmailMarketingMadeEasy.com/coupon/?id=EXN955003111

If the link won't work for you, here is the coupon code: EXN955003111

You can enter the coupon code here:

http://www.EmailMarketingMadeEasy.com/coupon/

Joan Pasay
www.EmailMarketingMadeEasy.com

"Spam and the cluttered inbox have not killed the email medium for marketers. With a clear messaging strategy that is built off of a lifecycle relationship driven approach, there is still tremendous value that can be derived from email."

David Daniels, research director at JupiterResearch

We agree with David. Following Product Life cycles really is the way to go with Email Marketing. Want to learn more about how you can incorporate Product Life Cycles into your Email Marketing efforts?

Download our FREE Ebook:
Email Marketing Made Easy: How To Make More Money By Following Product Life Cycles.


Email Marketing Made Easy's Services - CLICK HERE


Joan Pasay
Email Marketing Specialist
www.EmailMarketingMadeEasy.com

Joan was recently interviewed by Lee Raito of BusinessSexcess.com

Hear the entire interview here for FREE!

Joan Pasay MP3 Interview

Check out Joan Pasay, her ebook and all the Email Marketing Made Easy services at these links:

Email Marketing Made Easy: How To Get Your Customers To Give You More Of Their Money EBOOK

Email Marketing Made Easy Services

Check out who did the interviewing:

Business Sexcess

MarketingSherpa's Email Marketing Benchmark Guide has just been released. You can check out the executive summary here:

The report summarizes key trends you will want to know about and incorporate into your own Email Marketing Program.


MarketingSherpa's Email Marketing Benchmark Guide - Executive Summary Link

Enjoy,

Joan Pasay
Email Marketing Made Easy

The weekly Email Marketing Club is ready. You can check it out here:

http://emailmarketingmadeeasy.com/club/2005/11/email-marketing-lesson-rss-feed-me.asp

Why not check us out? Our full list of services are here:

http://www.emailmarketingmadeeasy.com/pages/services.asp

Take care,

Joan Pasay
www.EmailMarketingMadeEasy.com

Copyright --Joan Pasay 2005

A few months ago I started getting a bunch of junk Spam messages. All the messages had the same subject line. Thinking that the emails were hocking cheap Ritalin, I left them in my Spam filter and continued with my daily tasks. Besides, my ADHD was under control with my five Starbucks lattes-a-day personal remedy. Within seconds, I totally forgot about the Spam messages.

When I was doing my up my Christmas list a few weeks later, I got to my Dad's name and thought, "Dad is pushing eighty, I wonder if he might like some Viagra as a stocking stuffer?" I suddenly remembered all those Ritalin emails. Maybe the online drug shops had a whole variety of pharmaceuticals other than Ritalin, and I could get a great deal on my Dad's Viagra.

I went back to my Spam filter and searched for all the messages with that same subject line. They weren't hard to find, the subject was only one word -

"Whoops!"

But there was no Viagra to be found. No Ritalin for that matter either. What a rip! Now what would I get my Dad for Christmas?

To make matters even worse, I realized all those Spam emails with the "Whoops!" subject line weren't Spam at all. They were a whack of messages from a whole bunch of email lists I actually subscribe to. It seems a "Whoops!" message is a legitimate message that really means,
"I made a mistake, check within for details."

All my 'Whoops!" email messages detailed URLs that had been mistyped, web addresses that had been moved, wrong dates, wrong product prices, incorrect phone numbers and a whole variety of other issues all covered under the subject line -- "Whoops!"

I even had one message that had "Double Whoops!" as a subject line since this was the second email message from the same company in a two-day time period that was riddled with errors.

I don't know if "Whoops!" is the greatest way to admit you made an error. How many people even have "Whoops!" in their active vocabulary? I wonder what else might be a more effective email newsletter subject line when a mistake has been made?

- "Whoopsy daisy" -- No, too, childish.

- "My parents are cousins, I can't help it!" -- No, too personal.

- "Gall darn it, dagnamit, another error!" -- No, your subscribers will think you need a few sessions of anger therapy.

- "Sorry, I am too cheap to get an editor" -- No, that is what your subscribers will think, but it probably isn't the greatest option for your subject line.

Maybe:

*Sincerest apologies, URL error in [insert newsletter name here]

*Sorry to have wasted your time, telephone number error

*We will try harder next time, pricing error in [insert newsletter name here]

I asked a few business associates what they thought of the "Whoops!" subject line. They all agreed it sounded like someone attempting to be 'down home' and trying to appear like a bumbling friend instead of a business who is having some difficulty with the e-newsletter editing process.

I guess the lesson here is to just admit you made an error and not try to cover it up with a "Gee wilickers, I think I just might be a moron" type subject line.

None of this gets me my Dad's Viagra, but it has lessened the load on my over-worked Spam software. I have set the software to rescue all "Whoops!" email marketing messages and put them in the Deleted box where they belong.

Brought to you by:
Email Marketing Made Easy

Need help getting going with your own Email Marketing Program?
We can help - Click here to get started

MailerMailer has a new Open and Click rates report. You can download it here:
http://www.mailermailer.com/newsletter/SpecialReportOpenandClickRates.pdf


If you want to receive more reports like these, signup for the MailerMailer E-Newsletter:
MailerMailer E-Newsletter

Enjoy,

Joan
Email Marketing Made Easy

Need help getting going on your own Email Marketing program? We specialize in Email Marketing: Click here to get started

When you live and breath marketing like the team at Email Marketing Made Easy does you read a lot of books.

Here is one I think you should check out:
BUSINESS SEXCESS

Yes, you are reading the title correctly. Sam Heyer and Lee Raito have taken business success tips and wrapped them up in a tasteful sexual tapestry. The book is very memorable, not just for the sexual analogy but for the sage business advice.

You can check out the book here:

Click here to take a look at Business Sexcess


Joan Pasay
Email Marketing Coach

Check us out here:
http://www.emailmarketingmadeeasy.com/coaching

The latest Email Marketing Club is ready. Check it out here:


Your Marketing Reminds Me Of My Grandmother's Saggy Underwear:
http://emailmarketingmadeeasy.com/club/


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Earn good karma. Forward this email to your friends, enemies and anyone else you know that has an email inbox.

Copyright 2005 - Joan Pasay.